It’s a fair question: “If everyone’s using Zillow or Realtor.com, do I really need IDX on my site?”
The short answer? Yes—if you want your website to work for you, not against you.

Here’s why IDX is still essential—and how to get the most out of it.

1. Keep Visitors on Your Site—Not Someone Else’s

Zillow and Realtor.com are built to keep users on their platform, not to promote you. When buyers leave your website to search elsewhere, you lose that traffic—and potentially the lead. With IDX, your site becomes a one-stop shop where visitors can browse listings and reach out to you directly.

2. Boost Your SEO and Online Credibility

Search engines love fresh, relevant content. An IDX feed updates your site automatically with new listings, improving your visibility on Google. Plus, having a professional property search helps your site look trustworthy and complete.

3. Capture Leads and Stay Top of Mind

Unlike third-party portals, IDX gives you full control over lead capture. With features like saved searches, email alerts, automated market reports, drip email campaigns, and registration prompts, you can stay engaged with potential clients long after they’ve left your site.

4. Show Local Expertise

You can use IDX to highlight specific neighborhoods, price ranges, or property types—tailored to your niche. For example, create custom search pages like “Homes with Pools in Granite Bay” or “Downtown Napa Condos” to attract the right buyers.

5. Professional Tools, Built for Agents

Many IDX solutions include extras like market reports, featured listings, sold data, and interactive maps—tools buyers love and expect. These features help position you as a tech-savvy, full-service professional.

Final Thought

Zillow may be big, but it doesn't replace the trust buyers have in a local expert. By offering IDX on your own site, you give clients a personalized, distraction-free home search experience—and keep control of your leads.

Need help making your IDX work harder for you? We’re here to help.