Capturing and nurturing leads is the cornerstone of maximizing your IDX's potential. With built-in features designed to encourage user registration, your system is equipped to turn site visitors into valuable leads. You have the flexibility to customize registration prompts at key moments during a user's search journey on your site. By tailoring these settings, you can create an experience that balances user convenience with high-quality lead information.
Lead Capture Strength
To access your Lead Capture Settings, log into your iHomefinder Control Panel and navigate to Setup > Lead Capture > User Registration. The options in the section titled "Lead Capture Strength" allow you to decide on the level user convenience vs. quality of information when prompting your users to register.
- Heavy
Users must register when prompted and an email is sent requesting activation. Once the account is activated, the user can continue searching and property viewing. This method ensures that the user has provided a valid email address. - Light
Users must register when prompted, however, the email is not verified. After registering, the user can continue searching and property viewing. - Ultra-Light (Multi-Prompt)
Users can dismiss the registration prompt and continue searching and property viewing. If dismissed, the user will be prompted again when the next trigger point is reached (see trigger points). - Ultra-Light (One Prompt)
Users can dismiss the registration prompt and continue searching and property viewing. The user will will not be prompted again. - Off
Users can manually sign-up for Email Updates and the Property Organizer.
IDXCentral Pro Tip
Most clients report greater success with the Ultra-Light options. Consider analyzing your traffic sources and experimenting to determine which option works best for you.
Trigger Points
You can set registration prompts to occur when using the search form, viewing results, and viewing property details.
When visiting one of these pages, a prompt can be triggered immediately or after visiting the page a number of times. For example, the user can be prompted to register after viewing a property once, twice, three times, etc.
